The Story Behind Muffle: Perth's Sweetest Secret

Every great dessert has a story behind it. Here's the story of Muffle — how we brought bubble waffles to Fremantle Markets and became Perth's sweetest secret.

The Beginning

Muffle started with a simple love for bubble waffles. The kind of love that makes you think about them constantly, that makes you seek them out wherever you travel, that makes you want to share them with everyone you know.

Bubble waffles — those crispy, golden, honeycomb-shaped treats — are special. They're not like any other dessert. The contrast of crispy and chewy, the way the bubbles hold toppings, the warmth of a fresh waffle off the iron — it's a sensory experience that's hard to beat.

Finding a Home

When it came to finding a home for Muffle, there was only one choice: Fremantle Markets. With its 125+ year history, its vibrant food culture, and its diverse community of vendors, it was the perfect place to set up our bubble waffle iron.

The Markets represent everything we love about food — freshness, diversity, community, and passion. Being inside the Heritage Hall, surrounded by other passionate food makers, felt right from the start.

The Menu

We didn't just want to serve bubble waffles — we wanted to create a dessert experience. That's why we offer:

• 14 signature waffle combinations, from Classic to Daifuku
• Waffle cones made from bubble waffle batter
• Four sundae options
• Six thick shake flavours
• Waffle snacks including mochi and choc chip variations

Every item on our menu has been carefully developed. We've tested combinations, refined our batter, and listened to our customers' feedback.

The Philosophy

At the heart of Muffle is a simple philosophy: desserts should bring joy. They should make you smile. They should be a bright spot in your day.

That's why we:

• Bake everything fresh to order
• Use quality ingredients
• Offer gluten-free guidance and refined sugar-free options
• Create an experience, not just a product
• Welcome everyone with a smile

The Community

One of the best parts of Muffle has been the community. Our customers — the regulars who come every week, the tourists who discover us for the first time, the Instagram followers who tag us in their photos — they make Muffle what it is.

We love seeing your photos, hearing your favourite combinations, and watching your faces when you take that first bite. That's what it's all about.

The Future

We're always looking forward — new flavours, seasonal specials, and ways to make the Muffle experience even better. But no matter how much we grow, we'll always stay true to what makes Muffle special: fresh waffles, made with love, served with a smile.

Come be part of the story at Muffle — inside Fremantle Markets!